Encapsulated partnered with HypeDC to build a robust enterprise-grade e-commerce platform, enabling Australia’s leading sneaker authenticator to deliver seamless online shopping, manage high-volume product drops, and scale with growing customer demand.
HypeDC
E-Commerce & Retail
9 months
4 Engineers (Full-Stack, Integrations, QA) + HypeDC Digital Team
HypeDC is one of Australia’s premier sneaker retailers and authenticators, with a legacy spanning over 25 years. Known for curating the latest global sneaker trends while celebrating sneaker culture, HypeDC has built a loyal following of customers across Australia.
As the brand evolved, HypeDC needed to create a modern, scalable e-commerce platform that could reflect their culture of authenticity, manage large seasonal product drops, and deliver outstanding digital experiences for sneaker enthusiasts nationwide.
Encapsulated partnered with HypeDC to build their first enterprise-grade online store, delivering a seamless shopping journey, strong integrations with backend systems, and the scalability needed to support growth and future expansion.
Years of Sneaker Culture
Products Sold Online Annually
Australia’s Sneaker Authenticator
Before launching their modern e-commerce platform, HypeDC faced challenges in delivering a seamless, trustworthy, and engaging customer journey for sneaker enthusiasts.
Customers struggled to find sneakers easily due to limited filtering, weak search, and inconsistent product categorization.
As Australia’s sneaker authenticator, HypeDC needed their online store to reinforce authenticity and trust at every step of the buying journey.
High-demand sneaker drops exposed bottlenecks in checkout, with customers facing delays, errors, or abandoned carts.
Traffic spikes during launches often caused slowdowns, risking customer frustration and lost sales opportunities.
From browsing to post-purchase tracking, the journey lacked the polish and consistency expected from a premium sneaker retailer.
Encapsulated partnered with HypeDC to design and deliver a premium sneaker e-commerce platform focused on customer experience, performance, and authenticity.
Implemented advanced search, filtering, and categorization features, making it easy for customers to browse collections and find trending releases.
Built customer-facing features that reinforced HypeDC’s identity as Australia’s sneaker authenticator, ensuring trust throughout the purchase journey.
Designed and developed a streamlined checkout experience that reduced cart abandonment and handled high-demand sneaker drops efficiently.
Architected the platform to scale seamlessly during traffic surges, especially during limited edition launches and seasonal campaigns.
Enabled loyalty programs, personalized recommendations, and seamless account management to improve retention and repeat purchases.
Delivered a future-ready platform that could evolve with HypeDC’s brand, ensuring flexibility for new features, integrations, and growth.
The new HypeDC e-commerce platform elevated the sneaker shopping journey — combining seamless discovery, trusted authentication, and high-performance checkout during major drops.
Premium sneaker discovery, trusted authentication, and optimized drop performance
Powerful search and filtering made it easy for customers to explore collections, brands, and trending releases.
Every product page reinforced HypeDC’s role as Australia’s premier sneaker authenticator, building customer trust online.
The platform scaled smoothly during high-demand sneaker launches, ensuring a reliable and fast checkout experience.
A scalable, modern stack powering HypeDC’s sneaker e-commerce platform, ensuring smooth product discovery, seamless checkout, and high performance during major drops.
If your retail brand is struggling with legacy platforms, high-traffic product drops, or disconnected systems, we can help. Encapsulated builds scalable, modern e-commerce platforms designed for performance, trust, and customer loyalty.
No commitment required • Free consultation • Tailored digital commerce proposal