Encapsulated partnered with IPKarting to transform their spare parts e-commerce journey. Customers could now select their kart model, explore interactive 3D diagrams, and purchase the right components directly through the online store or Amazon integration — without needing to memorize part names or codes.
IPKarting
Automotive & Manufacturing
12 months
3 Engineers (Frontend, 3D Integration, API) + IPKarting E-Commerce Team
IPKarting is a leading Italian manufacturer of racing karts and spare parts, known globally for innovation, engineering precision, and a strong dealer network. Their product line spans professional racing chassis, rental karts, and a vast catalog of spare parts.
One of the biggest challenges for IPKarting’s customers was identifying the correct spare parts to purchase. Customers often did not know the exact part names or SKU codes, making the process of ordering replacements frustrating and error-prone.
Encapsulated partnered with IPKarting to create a visual spare parts shopping experience. Customers could select their kart model, view an interactive 3D diagram, and click directly on components to add them to their shopping cart. This system was integrated with IPKarting’s e-commerce platform and Amazon listings, simplifying the journey from part discovery to checkout.
Visual Spare Parts Selection
Integration with Amazon & E-Shop
Ordering Errors & Returns
Before launching the visual spare parts solution, IPKarting customers struggled to identify and order the correct kart components. Complex catalogs and technical part codes created friction in the buying journey.
Customers often did not know the exact names or codes of spare parts, making catalog navigation confusing.
Large and highly technical spare part lists overwhelmed customers, especially those unfamiliar with kart mechanics.
Mistakes in part selection led to incorrect purchases, increased return rates, and customer frustration.
Without a visual reference, the online shopping experience felt disconnected and intimidating for many buyers.
Manual corrections and returns added overhead for IPKarting’s operations and risked losing customer trust.
Encapsulated partnered with IPKarting to simplify the spare parts buying journey by developing an interactive 3D selection system, seamlessly integrated with their e-commerce store and Amazon listings.
Built a visual interface where customers could choose their kart model and click directly on parts in a 3D diagram to identify what they needed.
Integrated the visual selection flow with IPKarting’s existing shopping cart, ensuring a smooth buying process.
Linked selected parts with corresponding Amazon listings, giving customers the flexibility to complete purchases on their preferred platform.
Reduced mistakes in part selection by replacing complex SKU-based searches with intuitive visual selection.
Simplified the spare parts journey, building confidence and trust for both amateur and professional kart owners.
Created a scalable framework that allows IPKarting to expand the visual selector to new kart models and product lines.
Encapsulated transformed IPKarting’s spare parts e-commerce journey by introducing a 3D visual selection mode. Customers could choose their kart model, explore an interactive diagram, and click directly on parts to purchase them — seamlessly integrated with IPKarting’s online store and Amazon listings.
Interactive 3D diagrams integrated with e-commerce and Amazon listings for a simplified buying journey
Customers selected their kart model to instantly access the relevant spare parts catalog.
Clickable diagrams allowed customers to visually identify and select parts without needing part codes.
Integrated with IPKarting’s shopping cart and Amazon listings, enabling a frictionless checkout process.
A modern, visual-first stack powering IPKarting’s spare parts selector, enabling interactive 3D diagrams, seamless e-commerce integration, and scalable global operations.
If your business needs more than a template site and wants a tailored digital commerce platform, we can help. Encapsulated builds scalable, modern solutions that go beyond off-the-shelf platforms—designed to match your unique products, workflows, and customer expectations.
No commitment required • Free consultation • Tailored e-commerce proposal